Prior Lake will achieve its 2030 Vision and Strategic Plan through people who are aware of and actively involved in their community’s plans and partnerships. Energized and engaged citizens who provide positive direction for the City and who are our advocates are the key to advancing our Vision. Integral to this effort is a systematic means of objectively assessing the achievements and progress of the 2030 Vision and addressing issues identified by our residents.

GOAL: Celebrate the concepts and successes of the 2030 Vision and Strategic Plan using all communication vehicles.  Show how plans, decisions and accomplishments fit the vision.

OBJECTIVES:

Publish a 2030 Vision and Strategic Plan booklet with the mission, vision and each Vision Element.

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GOAL: Develop interactive communication methods.

OBJECTIVES:
Focus on innovative ways to disseminate information.

Develop ways to engage residents, solicit feedback and discuss concerns via online interaction with the City and its elected officials.

GOAL: Continue triannual communication report for Council.

GOAL: Continue to revise and develop the Strategic Communications Plan.

OBJECTIVES:
Make information accessible, user-friendly and relevant to all target audiences using tools that account for varying schedules and differences.

• Provide information via multiple channels using “On Demand,” social media like Facebook and other changing tools and technology.

• Continue to distribute small publications and newsletters in brochure displays around the City.
• Expand Webcasting, search capabilities, visitor’s guides and Web realtors.

• Continue and expand e-news, Webstreaming and cable TV offerings.

• Continue and expand use of the Prior Lake American

Grow partnerships and share resources with schools and businesses.

• Implement new ways to share communication efforts (i.e. putting City news in school publications).

• Support business by evaluating advertising on City’s website and other communication vehicles.

• Bring in student beat reporters, offer job shadowing and partner in a video program.

  
  

GOAL: Maintain the positive image of a clean and welcoming Prior Lake by sharing its values, rules, guidelines and ordinances.

OBJECTIVES:

Communicate information regarding code enforcement in the City.

 Develop seasonal “Did You Know That” messages regarding garage sales, pets, vehicles in driveways, park trails, etc.

Educate residents about natural resources, conservation and recycling.