Prior Lake will achieve its 2030 Vision and Strategic Plan through people who are aware of and actively involved in their community’s plans and partnerships. Energized and engaged citizens who provide positive direction for the City and who are our advocates are the key to advancing our Vision. Integral to this effort is a systematic means of objectively assessing progress being made toward achievement of the 2030 Vision and addressing issues identified by our residents.

FIVE-YEAR GOAL: Expand community understanding of the 2030 Vision and Strategic Plan.

TWO-YEAR OBJECTIVES:
n Publish a newsletter that summarizes the plan and explains each vision element.

n Provide updates in every Wavelength about one of the vision elements at least once per year.

n Promote the 2030 Vision and Strategic Plan on the Website and cable channel that includes details and explanation of all aspects of the plan.

n Continue updating and refreshing feature stories in all media that demonstrate 2030 Vision accomplishments.

FIVE-YEAR GOAL: Develop, approve and implement a City-wide communications plan.

TWO-YEAR OBJECTIVES:
n Expand usefulness of the Prior Lake American including:
    – Two City columns per month.
    – Press releases about City programs and services, events, etc.
    – Newsletter as PLA insert.
    – Expanded coverage of the City.

n Expand outreach to community members through various work and neighborhood groups.
    – Explore a neighborhood outreach program.
    – Expand production of small publications (“quick-hitters”) and distribute in brochure holders around the City.
    – Expand “State of the City" tour.
    – Provide earlier and more complete notification to residents of improvement projects in the CIP which will affect them.
    – Conduct neighborhood town hall meetings at different locations within the City.

n Expand direct e-mail, website and telecast interactions between citizens and the City Council, City Manager and City employees.
    – Provide sign-up on website for e-mail distribution lists.
    – Broadcast meetings of the PAC and LAC.
    – Broadcast “Prior Lake Partners” – a new program on PLTV-15.
    – Survey Web users.
    – Offer interactive forms.
    – Gather 1,000 e-mail addresses for e-news publications.

n Expand cable television coverage of public meetings to include:
    – City Council
    – Planning Commission
    – Lake Advisory Committee
    – Parks Advisory Committee
    – Webcast public meetings to tap new markets.

n Keep newsletter fresh.
    – Publish monthly.
    – Emphasize features and less news.
    – 2030 Vision and Strategic Plan updates each month.
    – Features that reinforce small-town values.
    – Articles about new development.

n Complete an annual communications report for Council approval.

FIVE-YEAR GOAL: Assess residential and business perspectives regarding issues facing the City.

TWO-YEAR OBJECTIVES:
n Conduct residential and business/ commercial owners survey in the first quarter of 2008.

n Integrate survey results into the next update of 2030 Vision and Strategic Plan.